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Smokers struggle with dopamine withdrawal and find existing cessation apps dull and unrewarding, leading to low motivation and high relapse rates.
Phoenix offers an adaptive, neuroscience-backed gamification system that personalizes rewards and integrates biometric craving detection to provide immediate, engaging alternatives to smoking.
Tech-savvy young adults aged 18-24 who are motivated to quit smoking and respond well to gamified, social, and personalized mobile health interventions.
Phoenix uniquely combines personalized dopamine reward calibration with real-time biometric craving detection and immersive storytelling to create a cessation experience that actively competes with the addictive appeal of cigarettes.
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Phoenix
Phoenix gamifies smoking cessation by delivering personalized dopamine-triggering rewards and real-time craving interventions, turning quitting into a motivating and engaging journey.
Primary target audience consists of tech-savvy young adults aged 18 to 24 who are active smartphone users, familiar with gamified apps and interactive digital experiences, and motivated to quit smoking but struggle with sustaining motivation due to dopamine withdrawal. Secondary target segments include occupational groups with high smoking prevalence (e.g., hospitality, construction, and service industry workers) who have expressed readiness to quit, as well as smokers with multiple previous quit attempts seeking a novel, engaging approach to cessation. These users value personalized, immersive experiences that offer immediate and long-term rewards, social support, and measurable health improvements.
Focusing on young adults leverages their natural affinity for gamification, social sharing, and rapid habit formation, making the app's dopamine-based reward system and narrative approach highly effective. The secondary focus on high-risk occupational groups and 'high-intent' quitters ensures the product addresses both early-stage quitters and those needing sustained, adaptive support. Prioritizing smartphone-native, interactive features with biometric integration suits users comfortable with technology and looking for real-time craving management. Marketing strategies should emphasize community building, personalized progress visualization, and tangible rewards to convert and retain these audiences.
Created 4/19/2025, 4:29:22 AM • Last updated 5/13/2025, 6:45:38 PM